The following is a Gust Post – Submitted by Gary Barzel the senior editor for the FUF Small Business Blog. The company offers a perfect alternative to traditional financing including small business loan, business line of credit, and business equipment leasing programs. For more information or to apply visit their official site @ fastupfront.com

Marketing is about identifying your customers, understanding them, communicating to them and understanding your results. Sounds simple? Well, it’s not! Business to business marketing or (B2B marketing can be even ore challenging. I’ve put together a list of top resources proven to be helpful to small business owners developing or managing a B2B marketing campaign.

As a good starting point I suggest looking at the website b2bmarketing.net. The website offers an incredible welath of information and topics. Simply browse their Knowledge bank and join the growing community. This is a great way to get helpful advice from people who are experiencing similar difficulties and finding successes.

Next I would recommend read the b2b marketing and sales blog from Marketo. Here you can find great information on marketing trends, industry information, tips, strategies, and more. It’s a great blog, I personally follow this blog and believe it’s not only helpful but a great read!

Keep in mind that there are ton’s of individual consultants blogging about this stuff too! [hmm hmm ... Robert for example ;) ]

For marketing strategy it would be wise to read the BtoB Magazine. This is a great resource with free information, white papers, industry news coverage and more.

Those are just a few great resources. Being a good marketer means constantly evolving, learning, and improving, kinda like being a good person. Don’t let the industry pass you by. Stay informed, read, read, break, read again. If you get a chance go to a few marketing conferences (local conferences in major cities are happening all the time).

I hope this helps

 

 

 

 

Great infographic I found on: http://www.davidrisley.com

Essentially its  a good visualization of some of the key differences between the popular blogging platforms. Personally I feel that wordpress is the best – but everyone is entitled to their own opinion. New bloggers may benefit from this chart as a way to be better acquainted with the various platforms.

Google and Keller Fay collaborated to study the effects of the Internet and Internet enabled devices on word of mouth conversations about brand.

Great Video AD by Google…

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If you are an active blogger and one who is enthusiastic about reading other people’s posts, there are times you get inspired by what you read and you would just want to contribute to the discussion or post a comment based on what you read. Sometimes you do this not only because you were inspired but also because you know that as a blog owner, you have come to realize that commenting on other people’s blog is a sort of fuel that keeps your blog’s engine going and more traffic being generated. But hold it. It is true that commenting would generate traffic to your site but that is only if you do it right.

 

Based on this, it becomes necessary that you have a good grasp of the fundamentals of commenting on corporate blogs and other types of blogs. Since corporate blogs are associated with succinct contextual sharing, it becomes necessary that whatever thoughts you are sharing should be one that is worthwhile. Therefore, before you write your comments, keep the following tips at heart. They are:

 

Read the comments policy of the corporate blog: One mistake most bloggers make is not reading the policy of a top blog before posting their comments. What happens in this case is that your comments stand the risk of being deleted if the policy of the blog is not maintained. Should it be a blog that does not accept the use of your personal keywords and you do so, it could earn you a slam.

 

Read through the blog post: If you have the intention of posting a comment on a corporate blog, then it becomes necessary that you don’t just glance through the content; you have to read through to avoid a situation where you would be commenting off topic. Also, avoid the temptation of reading just other people’s comment and posting yours since as individuals, we all have different ways of understanding a particular topic or thread. To understand it, read it.

 

Be creative: Being creative here is all about presenting your comment from a very clear and understandable perspective. Let your thoughts be shared as natural as possible. If you stick to all these tips, you are sure to generate quality traffic to your blog in no time. Who knows, yours might even turn out to bear that well respected prefix, “corporate”. All it takes is posting meaningful comments.

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I’ve spent what feels like an infinite amount of time in the “blogosphere”, reading and commenting on many different topics of personal and professional interest. After completing university I decided to blog professionally. All of my work until now has been “ghost writing” for brands and corporate blogs. This blog is my own personal testimony!  It is here on www.rsternberg.com that I will voice my personal views, thoughts, and opinions on many of the

same topics that I previously only commented on in a ghost author capacity.

I am very excited to discuss issues pertaining to business, internet and blogging, as well as other “need to get of my chest” type issues and subject matters.